Archive for the ‘02: creative bites’

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    Creative Bites: Sam Cerullo
    SAM CERULLO GROUP CREATIVE DIRECTOR LEO BURNETT TORONTO TORONTO PARTICIPANT __________________________ If you’ve been to Portfolio Night before, how would you describe it to a fellow CD who has never been? “It’s a night where we give back and guide new blood in the industry. It’s the night we refrain from using words like ‘poop’, ‘turd’ and ‘s#$%’....
    at May 23rd, 2012 at 01:05 pm
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    Creative Bites: John Carstens
    JOHN CARSTENS EXECUTIVE CREATIVE DIRECTOR SAPIENTNITRO CHICAGO PARTICIPANT __________________________ What single piece of advice would you give a young creative before he or she sits down with you at PN10? “Don’t just show me ads. Don’t just talk about campaigns. Talk about building brands, reinventing products, and transforming how customers connect with...
    at May 23rd, 2012 at 01:05 pm
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    Creative Bites: Louis Cheung
    LOUIS CHEUNG GROUP CREATIVE DIRECTOR SGM WORKS OF MCCANN ERICKSON SHANGHAI PARTICIPANT __________________________ What are you hoping to experience at Portfolio Night? “To know more young potential creative talents from different places of the world.” What single piece of advice would you give a young creative before he or she sits down with you at PN10? “Be...
    at May 23rd, 2012 at 09:05 am
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    Creative Bites: Lee Remias
    LEE REMIAS CREATIVE DIRECTOR MCGARRYBOWEN CHICAGO PARTICIPANT __________________________ What single piece of advice would you give a young creative before he or she sits down with you at PN10? “Well first, make sure you don’t have anything stuck between your teeth. Or hanging from your nose. I’ll fixate on it and won’t hear a word you’re saying about yourself...
    at May 23rd, 2012 at 01:05 am
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    Creative Bites: Eduardo Marques
    EDUARDO MARQUES INTEGRATED CREATIVE DIRECTOR OGILVY BRASIL SAO PAOLO PARTICIPANT __________________________ What are you hoping to experience at Portfolio Night? “Meet friends and great professionals, find talent, teach something” Youu’ve been to Portfolio Night before, how would you describe it to a fellow CD who has never been? “It´s a great time to...
    at May 23rd, 2012 at 01:05 am
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    Creative Bites: Marcelo Maia
    MARCELO MAIA ART DIRECTOR NOVA/SB SAO PAOLOPARTICIPANT __________________________ Do you prefer to look at work in a digital format, such as on a laptop, a tablet or an iPad, or do you prefer a physical portfolio? “Well, I bet we all want to see is good ideas, no matter how they are shown. But if I have to choose, I’d prefer laptops or tablets. It’s...
    at May 23rd, 2012 at 01:05 am
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    Creative Bites: Priti Nair
    PRITI NAIR DIRECTOR CURRY NATION MUMBAI PARTICIPANT __________________________ What single piece of advice would you give a young creative before he or she sits down with you at PN10? “Please go through your portfolio over and over again and only pick the pieces that your truly feel are good pieces to showcase.” Do you prefer to look at work in a digital format...
    at May 23rd, 2012 at 01:05 am
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    Creative Bites: Vassilis Alexiou
    VASSILIS ALEXIOU CREATIVE DIRECTOR MRM WORLDWIDE ATHENS ATHENS PARTICIPANT __________________________ What single piece of advice would you give a young creative before he or she sits down with you at PN10? “Be interactive. This is my advice. Interactive presentation of your work, interactive communication with me. ” Do you prefer to look at work in a digital...
    at May 23rd, 2012 at 01:05 am
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    Creative Bites: Vinod Moolacherry
    VINOD MOOLACHERRY CHIEF CREATIVE OFFICER WHITE CANVAS MUMBAI PARTICIPANT __________________________ What are your biggest pet peeves about the work in most junior portfolios? “A lot of work seems to have been created for awards” How important is it for a portfolio to be highly polished? “A good presentation is half the battle won. Very important for a...
    at May 22nd, 2012 at 05:05 pm
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    Creative Bites: Gustavo Diehl
    GUSTAVO DIEHL CREATIVE DIRECTOR 9INE SAO PAOLO PARTICIPANT __________________________ What single piece of advice would you give a young creative before he or she sits down with you at PN10? “Be brave. It’s not an easy career.” Looking back, what was your own first portfolio like? “Really? I don’t want to remember it.” How many pieces should...
    at May 22nd, 2012 at 01:05 pm
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    Creative Bites: Martha Porter-Fiszer
    MARTHA PORTER-FISZER CREATIVE DIRECTOR MARC USA CHICAGO PARTICIPANT __________________________ What single piece of advice would you give a young creative before he or she sits down with you at PN10? “Be ready to tell me three things — who you are, what you want and why I should remember you.” List three adjectives that describe the ultimate junior creative. “The...
    at May 22nd, 2012 at 01:05 pm
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    Creative Bites: Alexandre Musa
    ALEXANDRE MUSA CREATIVE DIRECTOR GREY141 GROUP BRASIL SAO PAOLO PARTICIPANT __________________________ What single piece of advice would you give a young creative before he or she sits down with you at PN10? “Don’t think too much about what is happening or could happen. Leave the brains for the portfolio and try to have a great moment with your newest buddy.”...
    at May 22nd, 2012 at 01:05 pm
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    Creative Bites: Fabio Seidl
    FABIO SEIDL CREATIVE DIRECTOR OGILVY BRASIL SAO PAOLO PARTICIPANT __________________________ What are you hoping to experience at Portfolio Night? “From new talents, we always expect new, fresh ideas. Maybe something we couldn’t think about before.” What single piece of advice would you give a young creative before he or she sits down with you at PN10? “Be...
    at May 22nd, 2012 at 01:05 pm
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    Creative Bites: Jeff Hilts
    JEFF HILTS GROUP CREATIVE DIRECTOR / VP DRAFT FCB TORONTO PARTICIPANT __________________________ What single piece of advice would you give a young creative before he or she sits down with you at PN10. “Speak about your ideas with passion. Listen to the ideas of the Creative Directors with an open mind.” Do you prefer to look at work in a digital format, such...
    at May 22nd, 2012 at 01:05 pm
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    Creative Bites: Nils Andersson
    NILS ANDERSSON CHIEF CREATIVE OFFICER Y&R CHINA SHANGHAI PARTICIPANT __________________________ What was the reaction you got, the advice you received the very first time you showed your own book? “I was asked me how long it had taken to come up with one of the campaigns, and then finish the images. I said 3 months. I didn’t get the job.” What the...
    at May 22nd, 2012 at 01:05 pm
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    Creative Bites: Theo Rocha
    THEO ROCHA CREATIVE DIRECTOR F/NAZCA SAATCHI & SAATCHI SAO PAOLO PARTICIPANT __________________________ What single piece of advice would you give a young creative before he or she sits down with you at PN10? “Let the work do the talking. Don’t explain everything you show.” What would get your attention more, a portfolio full of amazing ‘traditional’...
    at May 22nd, 2012 at 12:05 pm