The All-Stars Week
Whether traveling across the country or across the globe (or in the case of the New York All-Star, across town) the Portfolio Night All-Stars arrive in New York City and are whisked to a Manhattan hotel. After an informal meet and greet, the All-Stars arrive at the venue bright and early on Monday morning for a briefing by the agency and client about their week-long mission. The All-Stars are placed into teams and then turned loose to create the best campaign possible.
The week is studded with inspirational chats from world-renowned creative directors, visits to agencies, brand-relevant sites and other New York landmarks. Touchpoints throughout the week make sure the teams are on the right path. All the while, however, the clock ticks towards that Friday deadline, where each team will present their campaign in front of real agency and client representatives.
At the end of it all, one team will be selected as the winner, but Portfolio Night All-Stars is truly an experience where everyone involved wins!