JEAN BISSONNETTE

CREATIVE DIRECTOR
LXB
PORTFOLIO NIGHT 7 QUEBEC CITY PARTICIPANT
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What are you hoping to experience at Portfolio Night?

“To feel the creative pulse of the next generation, identify the brightest prospects and eventually work with them on real projects!”

What single piece of advice would you give a young creative before he or she sits down with you at PN7?

“To include the complete process of their projects in their portfolio. This says a lot about someone – their methodology, their analytic ability, and ability to make choices, etc.”

How important is it for a portfolio to be highly polished?

“In this exercise, the ad is the message and the portfolio is the medium… If the latter is poorly presented, the message, as good as it may be, won’t make its point.”

What would get your attention more, a portfolio full of amazing ‘traditional’ work (print, poster, outdoor) or a portfolio of pretty good boundary-stretching work (digital, interactive, wild new guerrilla concepts etc.)?

“No matter the medium, the way it is used is what will get my attention.”

List three adjectives that describe the ultimate junior creative?

“Curious, unpredictable, generous (in time, etc.)”

How important is it to have long copy ads in a copywriter’s portfolio?

“On the contrary…If a few words express exactly what needs to be said, that’s excellent”