Creative Bites: Katerina Esslin

KATERINA ESSLIN

CREATIVE DIRECTOR
DDB ATHENS
PORTFOLIO NIGHT 8 ATHENS PARTICIPANT
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How do you know when you’ve just seen the best idea you’ve ever seen?

“I just know. Especilally when my face turns all green and this huge neon sign (reading a particular word starting with an F) flashes rapidly inside my head.”

What will a creative director’s job be ten years from now?

“How presumptuous! You mean creative directors will actually still exist ten years from now? OK, now seriously. I’d say anything between an Elvis impersonator and a gardener.”

Finish this sentence: “Kids these days,…”

“…are still just normal kids like you and I used to be only wearing cooler sunglasses.”

How important is it for a portfolio to be highly polished?

“This is really a question about first impressions, right? Well, I believe a good first impression is all about free expression and freedom from fear -especially the fear of a good first impression.”