Ready To Shine: Laura McGovern

LAURA McGOVERN

ART DIRECTOR
PORTFOLIO NIGHT 8 DUBLIN PARTICIPANT

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Name three people who inspire you that have nothing to do with the advertising industry.

” Miranda July, Harmony Korine and Lars Von Trier, they are all nuts but i love them!”

Name the last book you thoroughly enjoyed reading and tell us why you loved it so much.

“Post Office by Charles Bukowski, it was my first time reading Bukowski and well he only ever wrote 3 books so I won’t be long catching up! It was brilliantly written with an unapologetic air of arrogance on both the part of Bukowski and the protagonist Hank. The cycle of alcoholic binges, casual sex, menial jobs, and meaningless relationships that Hank undertakes always leads him back to the Post Office, a job he despises yet continues throughout his life out of pure spite. The writing is so evocative that I frequently could smell Hank when i was reading it it, the pure alcohol sweating from his pores and the stifling southern air. Hank is an asshole, pure and simply and his only redeeming feature is that he doesn’t pretend to be anything else. He is a simple character with complex issues that Bukowski has obviously drawn from his own life.”

At what point of the day do you feel most creative?

“In bed at night when i’m trying to fall asleep, my mind is working overtime, processing thoughts from the day. I always keep paper and a pen beside my bed. I have mastered writing in the dark, its just not always easy to read those ideas in the morning.”

What song pretty much captures how you are feeling about your advertising career right now?

“Girl and the Geese by CocoRosie

There was a girl who talked to geese
She understood them and they her
One day she looked into a crystal stream
And saw in its bed a diamond
She picked it up and placed it in her hair
As she did so she turned into a geese
It was then revealed that the other geese
She magically had understood
Were once human like her.

“It’s such a wonderfully bizarre song, I adore the bizarre in general and like how the song gives such a logical resolution. I think my favourite ads work like this also. It makes me feel like a child full of dreams and possibilities.”