Creative Bites: Luis Gonzalez

LUIS GONZALEZ

GENERAL CREATIVE DIRECTOR
OGILVY & MATHER
HOST OF PORTFOLIO NIGHT 8 CARACAS

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Click aquí para la versión en español.

What are you hoping to experience at Portfolio Night?

“Hope!. I want to discover a new breed of creatives, those who will take things to the next level.”

What single piece of advice would you give a young creative before he or she sits down with you at PN8?

“Focus. It’s not about quantity, it is about quality. Be humble, be open and listen.”

Finish this sentence: “Kids these days…”

“… need to embrace humility. That’s the only way to walk the path of growth.”

What’s the first thing a junior needs to know about working at your agency?

“Failure is part of the process.”

How important is it to have long copy ads in a copywriter’s portfolio?

I’m copywriter, so I hope to see some tasty writing.”

How do you know when you’ve just seen the best idea you’ve ever seen?

“The idea should tell me, yell at me “HEY! Am I the best thing you’ve ever seen or what?” ”