Creative Bites: Luis Gonzalez02: creative bites, creative bites | Brett McKenzie - Portfolio Night 8 |
What are you hoping to experience at Portfolio Night?
“Hope!. I want to discover a new breed of creatives, those who will take things to the next level.”
What single piece of advice would you give a young creative before he or she sits down with you at PN8?
“Focus. It’s not about quantity, it is about quality. Be humble, be open and listen.”
Finish this sentence: “Kids these days…”
“… need to embrace humility. That’s the only way to walk the path of growth.”
What’s the first thing a junior needs to know about working at your agency?
“Failure is part of the process.”
How important is it to have long copy ads in a copywriter’s portfolio?
I’m copywriter, so I hope to see some tasty writing.”
How do you know when you’ve just seen the best idea you’ve ever seen?
“The idea should tell me, yell at me “HEY! Am I the best thing you’ve ever seen or what?” ”