Ready To Shine: Tony Enright

TONY ENRIGHT

ART DIRECTOR
PORTFOLIO NIGHT 8 DUBLIN PARTICIPANT

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When did you realize you wanted to get into advertising?

“I realised I had to get into advertising when I did my final art foundation project on Propaganda Past & Present. From the photomontage work of John Heartfield in wartime to the classic Saatchi & Saatchi work for the Conservatives, the political visual message is a communication art form. The opportunity to mix good design, comment and insight is a powerful medium. The challenge since has been how to bring those qualities to bear on things from an online bingo banner to a pan-european video game campaign. ; )

What are some of your brainstorming techniques?

“One of my brainstorming techniques is to imagine how extremes of the audience would use the product or service. From a deranged disciple to a disinterested dentist, it always throws up thoughts good, bad & ugly..”

Finish this sentence: “Advertising isn’t…”

“…the same … or good enough.”