Ready To Shine: Dominic Lessard

DOMINIC LESSARD

COPYWRITER
PORTFOLIO NIGHT 8 QUEBEC CITY PARTICIPANT

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Finish this sentence: “Advertising isn’t…”

“… only what you see on tribu.com. “

If you could skip advertising and take a totally different career path, what would you see yourself doing?

“I’d hope to be living out my passion for improv… but I wouldn’t count on it.”

What would make you indispensable to an ad agency?

“I think my ability to “play” my writing makes me a very effective copywriter in a pitch. I like playing the characters I created in my writing. I think the best way to seduce a client is to make him live the situation presented in the advertising. This technique makes the “big idea” more tangible for him. Moreover, such an ability to create the characters, I can easily relate to the actors during the production of ads.”

Name three adjectives that best describe you.

“Good… good lookibg… not too expensive. I am a junior, after all!”

What is your favorite movie out of ones released before you were born?

“A Clockwork Orange, simply because of the world that Kubrick created in it.”