JAMIE LIRETTE CREATIVE DIRECTOR COSSETTE PORTFOLIO NIGHT 8 TORONTO PARTICIPANT __________________________ How important is it for a portfolio to be highly polished? “It depends… I want to see attention to detail and pride in their craft from an art director. Writers get a pass on that ; ) I can handle a digital photo or a grainy print, but people –...

ANNA HARMAN COPYWRITER annaharman.carbonmade.com PORTFOLIO NIGHT 8 LONDON PARTICIPANT __________________________ Name one ad or campaign over the past year or so that absolutely blew you away, and tell us why you loved it. “The perfect simplicity of the recent poster ad for ‘Nicorette’ really made me sit up and take note. All it took was the familiar “Smoking...

CHIARA CASTIGLIONI CREATIVE DIRECTOR MCCANN ERICKSON PORTFOLIO NIGHT 8 MILAN PARTICIPANT __________________________ List three adjectives that describe the ultimate junior creative. “Dogged. Humble. Hungry.” Looking back, what was your own first portfolio like? “It was a disaster, simply because it couldn’t be defined as a portfolio. I didn’t...

JIM COPACINO CO-FOUNDER COPACINO & FUJIKADO PORTFOLIO NIGHT 8 SEATTLE PARTICIPANT __________________________ What was the reaction you got, the advice you received the very first time you showed your own book? “I can’t remember the first bit of advice, but I can remember the two best: First, don’t assume the audience—or even the creative director—is going...

RYANN FLYNN COPYWRITER ryannflynn.carbonmade.com PORTFOLIO NIGHT 8 CHICAGO PARTICIPANT __________________________ When did you realize you wanted to get into advertising? “Fall of 2004 in Judy Landers Intro to Advertising class at S.I.U.E. We got an assignment to do an ad for a breakfast food item. I picked Thomas’ cinnamon raisin bagels. As I sat there...

YANCHAY TAN CREATIVE DIRECTOR DDB CHINA PORTFOLIO NIGHT 8 SHANGHAI PARTICIPANT __________________________ What single piece of advice would you give a young creative before he or she sits down with you at PN8? “Enjoy yourself and be yourself. A great portfolio is worth a thousand words.” In your opinion, is it better for new creatives to sell themselves as...